Orient Automatic watches

About Orient watch Company

The Orient Watch Company Limited (オリエント時計株式会社) is a Japanese watch company, established in 1950.

The Orient Watch company traces its roots back to 1901 and the horological marketing of its founder, Shogoro Yoshida, in Tokyo. For many years, Orient was number three in the Japanese watchmaking triumvirate of Seiko, Citizen, and Orient. However, Casio, riding on the heels of the quartz revolution begun by Seiko in 1969, quickly supplanted Orient with watches that were marketed primarily in the United States, but which were also popular in Japan and Asian markets. Nevertheless, Orient stayed the course with a conservative design philosophy and a marketing strategy that has largely ignored the US in favor of Japan and other Pacific rim countries, the Middle East, Russia, and South America. Orient Watch is the only manufacturer, among the big three, to dedicate themselves to mechanical movement watches.

Today, Orient has manufacturing facilities in Japan, Singapore, and Brazil, and offers a wide range of watch designs and styles, including mechanical, quartz, and light powered (similar to Citizen’s Eco-Drive line). Seiko Epson now owns a controlling interest (52%) in Orient.